![]() Now, you may think it’s easy simply register a WeChat account and start producing content?īefore you start creating a WeChat marketing campaign and producing your own content, have you thought about how will you reach and engage your audience? WeChat works slightly differently than a standard blog post, which is generally open to the public, the same as is used on Twitter, LinkedIn and Facebook. These statistics clearly indicate that WeChat is the potentially the most powerful platform through which to reach new leads and clients for your business. ![]() People are spending, on average, 66 minutes each day on WeChat with 57.22% of new WeChat contacts added for work-related matters and 6.04% service providers. Over 80% of users used WeChat group for work-related purposes with WeChat group becoming an important venue for business communications. Penguin Intelligence, a research agency subsidy of Tencent, recently reported that as of Q4 2016, there were 889 million active users monthly.
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